Owning your own business is hard. There are so many ups and downs. And it’s easy for the negative times to overshadow the positive. They’re easier to dwell on, making you forget about everything you’re excelling at in your business.
But the truth is that you can’t give up. Because when you do, you’re probably selling yourself short.
Every person that I know who “failed” at business did so either because they weren’t serious about actually making it happen OR because they quit before they were ever able to be successful.
Building a business that works and is profitable takes time (and anyone who tells you they have an overnight success story is either lying or just got really f-ing lucky).
So how do you know if you’re making it happen but haven’t made it quite there yet? Here are some signs to watch for…
You take one step forward in your business every day. Even if you also take five steps backward you’re completing at least one (even baby-sized) task that will help move you forward.
You have a story to tell and a why behind telling it that lights you up.
You’ve heard from someone at some point telling you that you’ve influenced their life in some way. It could be as simple as “thank you for posting this, it’s just what I needed” or as complex as a testimonial video explaining every tiny thing they learned from you.
You’re visible. You show up online and tell your story. You’re not hiding out, no matter how hard it might feel today.
You’re acting from a place of service. You help people online without expectation of anything in return (even if you’re secretly hoping they’ll someday buy from you). You’re building relationships from giving from your heart.
You’ve earned a penny from someone for something you’ve done in your business. It doesn’t matter if that penny immediately went to pay a bill or not. Bringing in any cash flow is a sign that you’re doing something right.
You’re learning and experimenting and growing. You’re finding what works for you. You’re learning what your people want to know from you. You’re testing the waters of how you work best and how you want to be seen online.
You’ve had a hater. Seriously. You’ve made it when you’ve had the first person try to screw you out of money or question your authority and knowledge.
Do any of these resonate with you? Great. Stop and celebrate your success because, lady, this is a journey and you’ll never make it through without celebrating every tiny step!
Tell me about it: what are YOU celebrating today?
Make your 2017 goals easier to achieve– join Health Coach Social Lab today! By spending less time on the little things in your business, you’ll be able to spend MORE time on the things that really matter. And isn’t that what your business is all about???
When we’re building we feel like we need to fly through them—build our foundation and move on to the “big” things.
If I’m being honest, I don’t even know what those “big” things are!
I’ve been struggling to create content lately. The words just aren’t there when I go to write them.
And unfortunately, in business, that’s not okay. My website traffic has dipped rather dramatically (and my sales haven’t been too admirable either).
But the truth is, when I got back to the basics and got out of my head things came together.
Over the last year I’ve gone through various exercises to define my “ideal client” at least four times, each with different facilitators giving direction and asking the questions. And every time I’ve come up with new layers of detail.
I do these exercises with my own clients, because being crystal clear on who you truly want to work with is important for your messaging.
I just began working with a new mentor. When I saw that we were approaching this topic again I thought, “Balls. Yeah, I’ll skip straight through that. I feel crystal clear and couldn’t possibly define anything else.”
Ha. You know where this is going, right?
I did the exercises and I shit you not, I was blown away.
Some of the questions were the exact same ones I’ve answered before. But where I had written a sentence or two in the past, I wrote a paragraph. There was no white space left on these sheets. The words just started flowing.
See, I’m not waiting for my dream client to come to me. I am creating her. She might not exist in real life. But because I’m being so clear with the Universe on who I want to work with, she’s able to bring me these clients that mirror my dreams in some way. And together they all create Quinn (yep, she even has a name!).
Every time I sit down to write content, I stare at a blank screen. I know what I need to do, but nothing comes. I literally write “I don’t know what to write” over and over and nothing.
And you know why?
Because I’m not sticking to the basics.
I’m trying to re-create the wheel. I’m trying to come up with ground breaking, never before thought of ideas.
The truth is, that’s not what I need to do. If I’m writing about the “Top 3 Ways to Attract Your Perfect Client” I don’t need to come up with something that’s never been heard before, as long as my unique approach addresses things in a new way (and teaches at least one person the concept who previously didn’t understand it).
KISS—Keep it simple, sassy.
Don’t make your job harder for you than it needs to be. Being a #bossbabe is a lot of hard work, yes. But it doesn’t have to be rocket science (unless you’re a #bossbabe who is creating rockets… but that’s another story).
Wellness Magic Maker Homework
Today I challenge you to sit down and make 3 decisions about your dream client (think of her as that one client you wish would drop down from the sky and be willing to hand over all of the money you’d ever want without thinking twice). Give her a name. Pick her EXACT age. And, finally, what ONE thing does she desire more than anything in the world.
I love seeing the different ways that people approach their businesses.
Some people just dive in and make it happen, piecing together the things they need as they go.
Others are extremely analytical. They require everything to be perfect before letting anyone see it. They “launch” and have a big reveal of their website complete with a countdown and giveaways. There’s a lot of pomp and circumstance.
Me? I was the first one.
So how did I do it?
I thought of a business name in the shower. It just came to me one day.
I built a WordPress.com website just to see how it worked and give it a try.
I began telling my friends what I was doing. I offered up free challenge groups via my (at the time) Beachbody business. And I immediately started building relationships.
I brainstormed every minuscule thing I’d someday want to do in my business. Big and small my grand vision was down on paper. And it allowed me to do some planning for the future.
The day that I bought my domain, I felt like a total badass. It finally felt like I was actually in business. But I never put up an “under construction” page or anything like that. I built my site live for anyone to see.
My plans have changed. That old vision is no more. Maybe I’ll come back to it some day, but I’m okay if I never see those plans through. Because I have changed.
There is no right or wrong way to start a business. It’s just important that you do it.
Wellness Magic Maker Homework
What’s one thing you’ve been over-analyzing in your business? Stop it. This week I want you to pick just one thing to dive straight in to. No more thinking. No more worrying. Just doing.
Be sure to come back here and let us know how it went!
As a business owner, I wear like a million and two hats all the time. While many have a Virtual Assistant or outsource various tasks, I don’t. Just the thought alone makes my Type A cells shudder. Currently, at least, GlamGirlGlow is 100% me. That means all the graphics, all the writing, all the planning, all the coaching. Me.
Which is awesome for my clients. It means they can know what to expect and they’re going to get the real deal, rather than being shuffled off to work with someone else.
Unfortunately that means that a lot of things don’t get done. There simply aren’t enough hours in the day. It also means that it’s easy to avoid things because there is always something on the perpetual to-do list.
But that’s ok. I’ve come to terms with the fact that I can’t get everything done. And the fact that I can’t get to the end of the to-do list is a good thing. It means my business is thriving.
I thought it might be fun to chronicle the things that I’d love to do but just haven’t gotten around to. My hope is that it’ll inspire YOU to forgive yourself for the things you haven’t quite achieved yet.
get professional photos taken
While they won’t be professional, Katie Limberg and I are getting together in June to take photos of each other. We both have familiarity with nice cameras so we’re going to play and see what we can get done. If it’s a bust, I’ll bite the bullet and hire someone.
submit guest posts to big sites like MindBodyGreen and HuffPost
Transparency: I submitted something to MindBodyGreen in January and never heard back. It now lives on Katie’s blog and I’m ok with that. But, it took forever for me to write. I know I need to try again. I just have to stop avoiding it and overcome the fear that comes with putting myself out there in such a vulnerable way.
decorate my office (especially directly behind my desk so it looks good for recordings/meetings)
I’ve purchased several pieces of art to hang. I just haven’t done it. I sway back and forth about wanting to paint the room as well. And I am hoping that our basement gets finished soon-ish as I’d kind of like to move my office down there to be a bit more removed from the rest of the house and have an awesome view.
pre-write my blog posts and maintain an editorial calendar
I’ve tried this before and did an ok job of it. It’s just a matter of being more consistent with it and making it happen again. I’m starting a push for this by moving a bi-weekly feature from my newsletter to my blog. That means that every Sunday starting this week you can expect to see a post with some of my favorite links around the web. This will include health and wellness articles that you can share with your tribes via social media, as well as awesome Online Marketing news, tips, and tricks from other influencers.
So tell me, what are YOU avoiding in your business? Drop me a note below!
Podcasts are seriously some of the most educational things ever. And I’m obsessed with gaining knowledge. So it’s only fitting that they take up the blank space during my drives. Unfortunately (Fortunately?) I don’t drive much anymore with working at home. So any time I get to drive more than the five minutes it takes to get to Target, I get real excited.
In fact, I’m most excited for my vacation next week mainly because I’ll have so much beach time to just lay and get my podcast on. I’ve already started narrowing down the exact episodes that I need to have downloaded for maximum listening pleasure.
I wanted to share with you some of my current favorites for Entrepreneurs. These are what I listen to most often. The only downside to listening to this amazing content while driving? It’s difficult to take notes (I’m open to suggestions— I’ve been considering pausing and creating a voice memo but even that feels too clumsy while driving).
Natalie Lussier is full of amazing information. I found her via her 30 Day List Building Series (highly recommend it!) and haven’t turned back since. I love that each episode is just a few minutes long. It’s packed with a ton of info in a bitty bite sized piece. I can essentially get through an entire episode on my way to Target. That means no trip is too short to get my learn on.
This podcast is I think my newest discovery. I listen and I definitely want to write down like every little detail. Emily and Kathleen are so real and honest and hilarious. And the content they share is amazing. My favorite episode right now? “Personal Branding” from March 10th. Check it out and have your mind blown. Also, check out their Facebook Group for an amazing group of people and some big motivation.
So those are my favorites. I seriously subscribe to another 15 or so. Again, not every episode of every podcast is something that interests me. I just delete anything I’m not into and move on. But it’s important to play around and find ones that YOU connect with. There have definitely been a few that I’ve subscribed and have decided they just weren’t for me. And I know several people who find them super useful and listen to them religiously.
Have you jumped into podcasts? What’s your current favorite? Watch soon and I’ll share some of my favorite non-business related ones that you can check out.
I hang out in a lot of groups on Facebook. It’s a great resource for networking with other coaches, getting advice and feedback, as well as inspiration.
Inspiration struck this week as I saw a ton of questions about MailChimp. The biggest being about whether or not you need to pay for MailChimp to be able to send out your opt-in freebie as soon as someone signs up for your list.
The answer is a big, loud “No, you don’t need to pay”. This is something you can absolutely set up in any version of MailChimp without paying anything extra. You just need to know how to do it.
So, without further ado, my first ever GlamGirlGlow vlog!
It is important to remember that setting things up this way is best if you plan to regularly email your list. If you’re ending up in their inbox shortly after they sign up, they can’t forget who you are and why they signed up. I would say this is best if you’re sending out at least two mailings a month.
If you plan to only send out an email once a month, or even less frequently, I would suggest paying to set up automation.
Perhaps sticking with the free version is a little motivation to schedule newsletters more frequently?
Did you find this video helpful? What are you struggling with right now in your business? What’s holding you back with your online marketing? I’d love to make more videos but I want to know what you want to see! Let me know via email or in the comments below!